Nitmesh

APA Future of Advertising Forum - Internet Advertising Bureau Talk

Advertising Producers Association Future of Advertising Forum - BAFTA - March 5th 2008

Here's the first video of the APA's conference at BAFTA which drew 170 APA and IPA members eager to learn about the latest advertising trends. The speakers came from different perspectives and their presentations enabled the delegates to contemplate the latest thinking in their own business planning. Speakers included the commercial director of Facebook, leading Executive Creative Directors and Planners, the founder of the innovative advertising for mobiles company, Blyk, experts on trends in advertising on the internet and branded programming.

This is the first of five web videos from the conference and the first being from the IAB given by it's CEO Guy Phillipson where he tells us amongst many other facts that close to 90% of UK homes now have access to broadband and that the UK will be the first major territory in the world where digital adspend will overtake total TV adspend sometime in mid to late 2009. Other talks include Rory Sutherland from Ogilvy, Antti Öhrling Co Founder of Blyk, Marco Rimini Worldwide Head of Communications Planning Mindshare and  John Nolan Head of N.One The Digital And Commercial Division Of North On.

Youth Marketing Presentation and more lovely links

Firstly I found the slideshare presentation on Youth Marketing (at bottom of this post) from the fast forward marketing trend blog. 'Youth is no longer a demographic, it's a mindset'. It's worth a quick view as well as the summary to the  Global Habbo Youth Survey, especially on teens and their favourite mobilephones here. Quoting the summary 'Examines the interests, values, attitudes, online habits of a global audience, the survey reveals teens' current media usage, consumption behaviour and brand preferences in order to better understand what compels youth around the world'

Here's a great story about how text messaging is used for flirting in India. It's from New York Times so you might need to quickly sign up for it to access the story but NYT is always full of great stories.

Here's two great pieces on the meshing of TV and the net. First in the Atlantic Monthly and second in the Timesonline.

This is an amazing site full of futuristic skyscaper designs, fascinating what architects are wanting to build. It's a competition and you have to click on '08 Skyscaper competition'

Synchstep from Pokenyc (explanation here) - This is going to be a killer app for the iphone or itouch (and every other phone for sure) and want it now. An app that synchs your music with your walking pace. Greg Elliott, the designer of it, can safely retire.

Here's a great piece on littleminx.tv. It's a division of RSA Films (where I work). They produced five shorts films from their the directors and there's links here to watch all of them - enjoy - Exquisite Corpse

Lastly my tweetcloud - I love twitter apps. Damiano via punkplanning

 

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David Armano - Experience Design and Convergence

Here's David Armano speaking below at the Interaction 08 Conference. So many great talks listed here from the conference but Armano's brings together the principles and some great examples of experience design, meshing utility, creativity and technology, explaining how interaction designers are the hub whether they are for transactional sites, branded experiences, or content that makes you laugh including breaking out onto the mobile platform. Ideas to bring sticky engagement to brand experiences. Via Brand New.

Meshlining - Off/Online Avatar Maker

This will become a common form of augmented reality, another mix of offlining and onlining or as I'm christening it 'meshlining' or to 'meshline'. True forms of the convergence, fusing into so many still unimagined creative possibilities.

Do you want to construct yourself as the perfect or near perfect avatar? What do you do? You visit the avatar maker shop of course.  This has so so many possibilities. Imagine that you're single and love brazilian girls and want to find a new girlfriend. What do you? You go to the local Avatar shop and build a near perfect face avatar of yourself with a few subtle embellishments, but it's you in face and body. You then join a dating virtual world or probably a realisitic interpretation of our world like google earth. There you can virtually fly to Rio. In virtual Rio you can enter virtual bars, clubs even beaches and chat up Brazilian girls who are in reality near perfect visual face and body interpretations of themselves too. The offline population would suddenly have I'm guessing a hundred times more friends virtually than offline reality. But would they be meshline friends, real virtual friends? Let the blur begin.

The big question is would your meshline friends be their real faces and bodies though? That is going to be an interesting problem to solve and bring value to a virtual world. Will there be completely credible virtual worlds where you can only join it if you can prove who you really are?  Will there be some form of creditable meshlining law to prove you are who you say you are as you switch from one certified virtual world to another where they guarantee that everyone is who they say they are? Will only you be able to control the virtual you? This opens up so many moral dilemmas. What would happen if someone stole your virtual identity? Virtual identity theft in a virtual world, causing virtual havoc. I can't wait to experience this especially when it will no doubt son be generated through your own laptop webcam and not in a shop or will it? via TVinJapan.

UPDATE - the 3D Animated self in any game or video - via trendhunter reporting from CES

iPhone has landed

I have an iPhone and I'll like it until it goes wrong. I received it at the end of last week and it's in many ways a great improvement on my trusty old Palm Treo but... it also has it's flaws. It works perfectly as a phone but once I'd loaded all my contacts into it's address book it doesn't recognize names and numbers with incoming callers. Slightly annoying. I love the fact that it joins any free wifi networks it passes and automatically downloads your emails at no expense to me from my mobile operator. This is going to kill email and browser connection through SIM/3G line. Safari works seamlessly too. Easy to download videos and music through itunes. It's all easy. Even my mother could work it out. It's completely intuitive and looks stylish too. Everyone wants to touch and feel it. Text messages take ages to load though. Still love it until it breaks.

Information R/evolution Web Video

Kansas State University anthopology professor Michael Wesch has made another web video called "Information R/evolution" exploring changes in the ways we find, store, create, critique, and share information. Wesch made "The machine is Us/ing" at the beginning of the year. I have embedded both below to watch.

Information R/evolution

The Machine is Us/ing

Web 3.0?

THE LINKS
There was the Web 2.0 Expo in San Fran last week. A useful and informative blog called Read/Write Web ran a competition to win a ticket for the Expo. Here are three different definitions of Web 3.0.

Here's the first humourous description from Josh.

"Web 3.0 will complete my sentences. It will think ahead of me. In a sense, it will think for me. For example, if I write "I like..." a web 3.0 app will complete my sentence with "...big butts and I cannot lie."

But in all seriousness, if you read Robert O'Brien's winning entry,  he clearly explains what Web 1.0 was, then articulates Web 2.0 to predict what Web 3.0 will be. Worth a quick read.

Creative Commons Film

THE PARAGRAPH
It's the era of sharing ideas, linking the likeminded, causing the conversation, (read David Armano's  great piece for businessweek) that's changing the way we communicate, market and engage with each other, whether it's me, the individual, or you, the huge faceless business. We're seeing the slow death of communication channel scarity and spreading networking tenticles of long tail fragmentation and new portals of aggregation. This democratization is causing business to engage with it's consumer, because the consumer can now communicate cheaply, instantanously and easily with the likeminded world. Business has to now communicate on the individual's terms. We're seeing humanization of corporations with the power is now our hands, we can control what we consume, when and how, so new fragmented, imaginative and meshed forms of marketing are sprouting primarily through this medium. John Moore's Brand autopsy calls it the venom of the crowds taking five points to avert PR disasters from this must read businessweek 'Web Attack' article.

Here's a web video explaining Creative Commons - The meshing of traditional forms of communication through the explosive growth of new offline hardware and online software technologies and ease sharing of our creativity has brought about the creative commons license. Linking and ultimately sharing our films, music, words so 'people can use it, learn from it and be inspired'.

Broadband

THE LINKS
I found this on Simon Andrews Big Picture Advertinsing blog, broadband is now mainstream. 51% of the population now has broadband. This is a quote on the same subject from Rob Andrews on paidcontent.org

'In the figures, Ofcom says a majority (51 percent) have used that connectivity to download video (26 percent of them do it weekly), and 15 percent have uploaded some video at least once. The cost of a 2Mbit line has fallen by two thirds in the last three years. Bad news for the mobile internet, though - while a third of Britons own a web-enabled mobile phone, only half have ever used it to go online, citing lack of interest (43 percent) and high prices (31 percent). '

Condom testers wanted here in the UK. Here's the tester form to fill out.

From Belgium, via adverblog rent-a-wife. You have to see it to believe it.
 

An inspired idea for a mobilephone - A transparent screen cameraphone.

Second Life, Reebok, Porsche and short web video

THE LINKS
Second Life is not working for marketers.

Remember Nike's Run London, well Reebok are doing the same thing here. Plan your own running route anywhere in the world.

Porsche trophy girls web video.

Lastly a few facts about the world in this short web video...