Nitmesh

The Economist - 'Red Wires' Commercial Campaign

Very clever outreach to me of a rare Economist commercial from, I think, the ad agency, AMV. Tom Carty directs. What do you think?

Would you like a Meshfriend? Avatar Meshlining Relationships are real and here now

This is from Microsoft and is remarkable but caused me to imagine some scarily ominous ideas.
This opens up so many possibilities to the meshing of the online and offline experience. I call it meshlining, the blurring of the realities. Can you imagine a child being woken up every morning by their favourite Avatar friend? Wouldn't it become their most trusted friend maybe even with a memory too?  A memory of all our past. A memory that could be instantly recalled and played back as video. It would be a descendent of seesmic, ustream or justin.tv knitted with a virtual world but showing our development from a very young age.

Imagine as that child grows up it would hark back to it's Avatar friend, but then again that friend might age with them, always be there for them, the virtual piece of their lives. On call at a moment's notice, from any screen, whether mobile or static. Be there as a virtual psychotherapist? The virtual search engine friend that's always (supposedly) right, with that one verbal answer, demographic and contextual bullseye as opposed to the choice of millions of webpages? It would always have an answer, the right answer or would it be used as a form of control?  Steering you in a particular brand or product's direction, It's meshlining word of mouth, it's the perfect contextual avatar advertising!

Then there's steering you in a particular path in life?  Could your parents control you, feel safe in the knowledge of what their child was thinking and doing? Be alerted when key words were discussed or searched. Keeping their child's thoughts and actions on the straight and narrow. You could be constantly being mentally assessed from the analytics from your vitual 'meshfriend' then you, or your parents could nudged you towards a particular profession or form of training from it or I mean him or her and I guess primarily through games, making education a fun and informative time.  What kind of generation would our society produce? Would the youth rebel and subvert it or would we have a generation of the supertrained and supertalented who wouldn't have to remember anything at all?

 Could even our mental health be monitored by the meshlining company? This leads on to you having to have a different virtual colleague at your workplace to work in concert with you in the digital workspace or would your original meshfriend play this role in your life too? Be your mirror image? So our employers could also monitor our productivity, our mood, our state of health too.  We've seen this meshfriend already appear in films but this webvideo is a telling clue of a fast approaching, mindblowing (mesh)reality. What do you think and what ideas have I missed?  via wonderland

BooneOakley.com - Youtube Home Page

An Advertising agency makes it's homepage on Youtube.

How to Re-Invent the Internet for Advertising in 7 Minutes

Found this via the JWT blog. Each speaker was given 7 minutes to give over their ideas of how to adapt advertising to the net with the speakers Rob Norman, CEO GroupM Interaction Worldwide, Michael Lebowitz, CEO of Big Spaceship, Ty Montague, CEO JWT North America, Rishad Tobaccowalla from Denuo and pundit, Bob Garfield. Well worth a listen in the background if not to actually watch.

Sony Zoetrope Commercial directed by Vernie Yeung

Shot in northern Italy by Vernie Yeung for Fallon London.

No Pants NYC - Improv Everywhere

Improv everywhere are at it again. After their hysterical meet and greet of strangers at JFK which was sponsored by Absolut(blog story), here 1200 agents strip from the waist down and travelling the NYC subway.

T-Mobile Liverpool Street Flashmob Commercial

Does this illustrate the effective and spreading creative power of Improv everywhere or should I say, us, the consumer who are willing to join in with all our various forms of mobile tech (see any o2 iphones in there?), for us to be creative and spread the ad brand message for free?  It is brand advertising content generating user generated content equalling lovely free media.

I love the concept, but when it's the spreading seminal, original compelling content. More the merrier, as we-(media), all separate the wheat from the vast torrent of trash. Hopefully we will rapidly diminish the vicegrip power of more traditional forms of (mass) media and the vast monies that are usually funnelled to them from brands will be invested directly into more compelling content from the truly talented. The trusted bankable filmmakers, the designers, the artists, the storytellers as opposed to going to all the few safe, stockholder or government controlled middle men in our mass media. I'm not ruling out ad or strategic agencies, they have a vital role to play in future brand/content models. It's those few that control and decide for us all what we supposedly want to watch. How many people do you meet these days that don't watch TV?

It's fair enough for Adliterate to say 'we're back' about Saatchi & Saatchi and I'm not doubting it's watchable, fun and engaging but it's not exactly original, is it? There again I'm blogging it, so Richard's strategy's worked, hasn't it?

Durex Commercial

Skittles Commercial

Just brilliant. Why can't all commercials be this good? Want to see more.

Heineken Commercial

I'm back blogging. Enjoy this simple yet very funny commercial for a dutch beer.