Crazy traditional TV ad idea. I would have loved to have been a fly on the wall when BBDO New York pitched this idea to the client, even at the PPM. Couldn't they have found actors that could actually sing?
Advertising Producers Association Future of Advertising Forum - BAFTA - March 5th 2008
Here's the first video of the APA's conference at BAFTA which drew 170 APA and IPA members eager to learn about the latest advertising trends. The speakers came from different perspectives and their presentations enabled the delegates to contemplate the latest thinking in their own business planning. Speakers included the commercial director of Facebook, leading Executive Creative Directors and Planners, the founder of the innovative advertising for mobiles company, Blyk, experts on trends in advertising on the internet and branded programming.
This is the first of five web videos from the conference and the first being from the IAB given by it's CEO Guy Phillipson where he tells us amongst many other facts that close to 90% of UK homes now have access to broadband and that the UK will be the first major territory in the world where digital adspend will overtake total TV adspend sometime in mid to late 2009. Other talks include Rory Sutherland from Ogilvy, Antti Öhrling Co Founder of Blyk, Marco Rimini Worldwide Head of Communications Planning Mindshare and John Nolan Head of N.One The Digital And Commercial Division Of North On.
Here's Sony's new ad from Fallon London. I think it's time for a change of strategy. I like the idea that Sony now have a blogger site for us all to rip all the video and audio, to spread the message. Underwhelming? What do you all think? You can watch the embed below and here's the TV ad link to the Sony site.
Just randomly found this weird seductive Italian Campari commercial through lovely twitter, through Livia lacolare's great blog. I think the ad is a couple of years old and using Jocelyn Pook's original music from Eyes Wide Shut. Not sure what to make of it but worth a watch and hopefully stir some of you to comment. Anyone know who directed it?
It's here, after the huge viral success of 'Gorilla', Glass And A Half Full Productions launches its second major production and this time it’s the turn of ‘Trucks’.
Click here to watch the film, again directed by the Fallon's Creative Director, Juan Cabral.
Great Queen song...anyone care to comment?
I caught this VISA commercial from Adliterate, I guess the first fruits from his new role as Head of Strategy at Saatchi & Saatchi London. I like it and was engaged to the very end, even when you know the pay off, it works.
Following on from the my recent obsession with balloons, here's a lovely Schweppes ad which I found through the great Punk Planning blog. UPDATE here's balloon Tank.
Here's an example of a piece of traditional TV advertising working in conjunction with a web video viral. Ogilvy London and Ford produced a traditional TV ad where cars floated away in the sky. I never quite understood it but JWT Auckland, which has the Ford account in NZ took the release of the original ad one step further by producing this obvious idea for a viral which then went onto become a traditional worldwide new story driving viewers back to the net and breaking records on youtube especially in the comments. via JWT blog
