Found this telling graph on the Lost Remote blog which focuses on US TV and it's evolving future.
We already know this in our everyday lives but it's so clear here what direction advertising is going, where the whole world is heading with the explosive growth of all forms of communication, the coming interactive nature of society. The mobile (small screen) and laptop (medium screen) will drive content to the big screen. The graph was taken from the NY Times story but this marketing week story articulates where we're heading from an advertising POV.
Comments