THE PARAGRAPH
I'm very interested in content and how it's going to pay for itself online and offline in the future. How will the old 'interrupted advertising' model will evolve, blend, mesh into something more accepting and engaging. One of the most constantly imaginative bloggers is Scott Karp of publishing 2.0 blog is constantly questioning the validity of the current models in all kinds of content and media. Here he basically says music should be given away free and we should pay a premium to watch music live and buy the brand merchandise. This makes so much sense. If one person (all it takes is one tech kid) to download a song and what's he going to do with it? He's going to share it with all his friends. Look at Seth Godin and his great story which I mentioned in a blog, how he gave away 10,000 of his first book and it's now sold 250K and counting and here about the ideavirus. Build your audience through WOM by giving away the content and earn revenue from all other ancillary areas of the source. This already happens with movies already. Cinema release is primarily for marketing and usually a loss leader and can only, on average account for 15% of all revenues as the other 85% comes from all other ancillary areas and then I found today from variety.com Universal is giving away $15 million dollars worth of free tickets at the cinemas to new film PEACEFUL WARRIOR. Imagine if you gave away all movies in cinemas and omline and blended advertising around the screen or financed it all through global brand product placement?
Here the news that William Morris, the talent agency is going to directly produce content.
Here the Huffington post explains how content has to be free unless it's porn or financial content.
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